This time last year my small original mosaic art business was promoted through my lovely website and word of mouth - I knew nothing about Twitter, Facebook, Pinterest, blog..!
A year on, I am a little wiser and have a plan - my very own social media strategy! Allow me the catharsis of sharing it with you. Bear with..!
Firstly, I can see how great and enjoyable social media is for getting work out there and for connecting with other people, and discovering and sharing work. But I found myself becoming too distracted by it all, feeding my desire to check the computer just once more before I got on in the studio...etc etc! Not good!
And, having gone up a few false avenues (as you do!), read some articles, spoken to friends, I am now much clearer about the place I want it to have in my business life and marketing. It has to be practical, effective and fun, but it is only a means to an end, and not an end in itself.
So, there are four elements I use - Twitter, Facebook, Pinterest and this blog.
I have taken the honest advice on board from people who follow and 'like' me, and understand that less can be more, but, at the same time, not forgetting that it is my business.
The plan
I will write a couple of posts on Facebook a week, and enjoy the 'crack' with likers who are kind enough to leave a comment or message - and share work from other artists etc. www.facebook.com/justmosaics.co.uk
I will tweet as and when things come up (not all business!), RT selectively, and take part in a couple of Twitter networking events a week. @justmosaics
Finally, I will write a blog every fortnight or so, about topics that I hope you will find interesting.
I love to receive comments, and answer any mosaic questions (if I can) - so please keep them coming!
Excuse this clarifying of my thoughts - I have been diverted from what I really love to do (making mosaics) over the past few months, and it time to make a plan about social media and stick to it!
I'll let you know how it goes...
What works for you?!
Felicity
That sounds like a good plan. You have come a long way Felicity and doing well with getting the balance between social media and creating your work.
ReplyDeleteI wish you a wonderful 2013 x
Thanks Pearletta - doing my best to get the balance right! It can get a bit obsessive and you have to remember it is a means to an end - what I really enjoy is making mosaics and being in touch with people who are interested and interesting!
ReplyDeleteHappy new year, and keep in touch!
Felicity